New marketing concepts – HilverdaFlorist

New retail marketing concepts

Over the past months, the team of HilverdaFlorist worked on new branding concepts for already existing product series. Garden Gerbera Garvinea®, Salvia Salgoon® and Alstroemeria Inticancha® were given a completely new look and feel. This was done to give the products the story they deserve and better communicate the USPs of the unique products to consumers.

Garden Gerbera Garvinea®

Drawn, black and white designs have been set to characterise Garvinea® Garden Gerberas from now on. The playful designs display a garden setting with these beloved, three-season long, flowering plants. Whether for expansive landscaping, container gardening, or colourful borders, Garvinea® is a great choice! The ability of Garvinea® to withstand weather variations, pests, and diseases makes it an eco-conscious choice as well.

www.garvinea.com is now live, designed for consumers to learn more about these garden varieties.

Salvia Salgoon®

Colourful spikes waving in the wind, delicate scents and the soothing sound of bees buzzing and birds chirping… Salvia Salgoon® immediately brings a soothing and relaxing atmosphere to any garden. The branding concept of Salvia Salgoon®. The branding concept of Salvia Salgoon® exudes this tranquillity and refers to the lakes after which these plants are named. These Salvias bloom profusely from April to November, are low maintenance and blend in effortlessly without too much fuss!

Alstroemeria Inticancha®

Inticancha® offers impressive ornamental value due to the elegant petals, large flowers and vivid colours. The plants are easy to maintain and flower consistently from spring until autumn. Inticancha® is perfect for a patio or balcony but can be planted in a garden as well. Now packed in a new, exotic looking branding concept, Inticancha® will impress even more.